Today, most formulations of liquid Tide, both concentrated and regular, are dark blue, with the exception of "Tide Free", which is clear. The line was expanded to include an orange-tinted clear liquid form in 1984. Tide, however, came shaped like a white powdered bead. These other brands came in the more familiar soap-powder and soap-flake forms. detergent market, dwarfing the sales of Ivory Snow and accelerating the demise of two of its main competing products, Rinso and Gold Dust Washing Powder, both then Lever Brothers brands. Tide claimed it was "America's Washday Favorite". test markets in 1946 as the world's first heavy-duty detergent, with nationwide distribution accomplished in 1949. The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands). This presented Procter and Gamble with the opportunity to create a product such as Tide. The detergent business was further revolutionized with the discovery of the alkylbenzene sulfonates, which, when combined with the use of chemical "builders", made machine washing with hard water possible. Henkel & Cie's "self-activating" (or self bleaching) cleaner, Persil (introduced in 1907) the early synthetic detergent, BASF's Fewa (introduced in 1932) and Procter & Gamble's 1933 totally synthetic creation, Dreft (marketed for use on infant-wear) -all indicated significant advances in the laundry cleaning product market. Fairbank Company's Gold Dust Washing Powder (which used a breakthrough hydrogenation process in its formulation), and Hudson's heavily advertised product, Rinso, proved that there was a ready market for better cleaning agents. New cleaning-product marketing successes, such as the 1890s introduction of the N. These new laundry products were pulverized soap. The household chore of doing the laundry began to change with the introduction of washing powders in the 1880s. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market. Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Fab (Hong Kong, Malaysia and Singapore).Ace (Puerto Rico and almost whole Latin America, except Ecuador and Panama).
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